Stephan J. Wirtz, is an MBA graduate from INSEAD and DDA from London School of Economics with a hotel and restaurant diplom. He teaches as a professor since many years at hotel- as well as management schools including Ecole Hoteliere Lausanne and University IFM in Geneva. In addition he assists company start ups in China including training and coaching managers.
Originally from a family business in breweries and restaurants and with a 5 year teaching activity at the University of Munich he joined Siemens Corporation, later-on he worked at Landor Associates and Creative Business in the area of branding and visual identity. To this he added 8 years with Mandarin Oriental Hotel and Luxury Hotels in the area of service excellence and customer relationship. He is founding member of THISD (Tourism & Hospitality Institute for Sustainable Development) and member of AIEST (International Association of Scientific Experts in Tourism)